Are you troubled by a higher bounce rate on your eCommerce store? Do you feel that bounce rate of your eCommerce store isn’t on track? Then you have a solution for it. Whenever you get an alert of a high bounce rate on your website, then your content and your website need to be building again. Ensure that the bounce rate of your site ought to be lesser than the average bounce rate of 40% of eCommerce. It is important to be comfortable with the term and move the customers to connect with the pages they are looking for. Without a doubt, it will expand your conversion rate continuously. In the end, your business will sparkle in an appropriate content strategy.
What Is Bounce Rate?
When a client visits on any page of your site and leaves without looking at different pages on a similar website, then it is known as a bounce rate. Your bounce rate is the level of all clients who visit and exit from the same website, without clicking on any page of your website. High bounce could signify that you don’t have an alluring, efficient landing page. Give us a chance to adapt to the following eight tips which are helpful to reduce the bounce rate:
1. Speed up your Website.
40% of individuals desert a site. It takes more than 4 seconds to load. You need to stop the loading times with great maintenance of your site. With the help of the Pingdom tool will test your website, and you can also measure the speed of your site. It is a great tool to check the speed of your website in Google Page Insights. Put your URL into the device, and its application will get your outcomes as mobile and desktop users with a score out of 100.
2. A/B Testing
Go for A/B testing with the help of analytic software, providing statistics and bounce rate about the connections of users on your site. The executing a/b testing can additionally solve the issues occurring on your website. Testing two pages against one another will give the best work of the side. A/B split testing is running at least two comparisons or campaigns where distinctive changes are helpful for the optimization of results.
3. Subject-specific Landing Pages:
Google recommends if your site does not demonstrate a specific landing page, you may lose users from searching your website. If you need to dispose of these things, isolate it and go to the specific landing page. For example, if you offer shoes and bags, make a particular landing page for every one of them. Testing tools like Visual Website Optimizer, Unbounce, and Optimizely give you solid testing platform. They are profiting and valuable.
4. Avoid Pop-Ups:
When visitors visit your website and found irrelevant ads popping up on the website it will irritate them. It will force them to leave your website immediately and will conceivably boost the bounce rate. Pointless advertisements or autoplay recordings uses an ungraceful language in their promotions. It forces the users to quit the site immediately. So these things will increase your bounce rate.
5. Compelling CTA:
To get the instant reaction from the users is called a call to action (CTA). In the term of a site, CTA is gained through buttons or banners. It prompts visitors to gain profit through the conversion funnel. ‘Checkout now’ or ‘Add to cart’ is an example from an eCommerce website.
6. Highlight the Free Shipping Information:
If you negotiate the free shipping properly, the clients will welcome it in every manner. Take the free shipping in your general pricing methodology properly so that it can manage the delivery.
Before to beginning this offer, go beyond the following:
- Notice the order limits when it fluctuates.
- Start off raising the base order price.
- In the end, have a test between paid and free delivering to observe the rate of changes.
7. Rethink your Keywords:
Keep in mind that if you love to keep up the bounce rate, the keywords ought to be relevant and clear to what users are looking for on search engine or your website. Else, they will return to another site.
8. Implement Live Chat:
Performing Live Chat helps bring down the bounce rate and furthermore higher the conversion rate. As indicated by a Customer Service Benchmark by e-Digital Research, Live Chat fulfills the clients more than telephone, social media, email and other modes.
For an eCommerce site, a high bounce rate is a noteworthy signal. If you have better arranging, testing, as well as a little test will assist you to bring back your customers on your site.