There are a lot of things to think about when you are going to build a new website. A website with attractive look always forces users to have a look at it. You should have to add all the information that you want to share with our clients or readers, and for a reason, they are on your website. One of the main phases which you should consider while building a website is usability testing. Internet users are familiar to know that how to operate a website quickly. Many of them are skilled enough, and they will quickly figure out that the website is not usable.
What is Usability?
Usability is the term dedicated to knowing how to use an object easily. The object may be anything, like a software application, machine, process, tool, website or book. It can be anything, which is usable for anyone so that they can interact with it. Usability is consists of efficiency, learnability, satisfaction, memorability, and errors.
Learnability belongs to the easiness for a new user to carry out tasks during the very first time when they visit your site. Memorability belongs to the term that how easily someone comes back to your website to use it again. Efficiency is the term used to know how easily users can finish their tasks on your website once they are well-known about its working. Satisfaction is determined to know if users enjoy the working and structure of your website. Whereas, errors term is used to know the mistakes made by the users while using your website, which of them are the repeated errors.
What is Usability Testing?
Usability Testing is a method used to calculate a website by testing is on visitors. The majority of people who conduct a usability test with awareness build a scenario in which a person execute some tasks which are required to perform by someone when they are going to use the website for the first time. Looking at someone while they perform the general tasks on a site is the best way to check whether the website is in working condition as you can immediately see whether they can carry out the tasks easily and is there any difficulties they face while using it.
Following are the three main sorts of usability testing:
- Explorative:It is used at the beginning of product development to review the usability and effectiveness of a preface prototype or design, as well as conceptual understanding and thought processes of the user.
- Assessment:It is used in the middle of product development or as a general usability examination for technology evaluation. It estimates the real-time tests of the technology to find out the overall usability, satisfaction, and
- Comparative:It is used to compare two or more technology designs or products and differentiate the weaknesses and strengths of them.
Importance of the Website Usability
The main reason for the importance of website usability is because there are a lot of similar websites, so if the users don’t find anything usable on the first website, they will move to the next one. No doubt, you can have a beautiful website, but it is not worth for users if they are not able to know that how to access your site.
A user of a website of a company will make a wrong decision about that company with the way they distinguish its website. So, websites with usable information became successful to increase user satisfaction but websites which break usability conventions puzzle their users and, in the result, they get loss of profits from the companies which are linked with those users.
Once you receive the outcome of your website through usability tests, you should move forward to gather the information and check that if there is any common issue faced by the testers. Note if there is any feedback you got from by the testers. Make the possible changes you should apply to improve the website’s usability as soon as possible. After implementing any changes, make sure they are working accordingly. This not only makes sure that the modifications you made were proper but will also help you to find out new usability issues.