Digital Marketing Executive - Ethical Den (Kolkata) Company: Ethical Den Job Type: Full-Time Department: Digital Marketing Role: Digital Marketing Executive - Social Media & Performance Marketing About Ethical Den: Ethical Den is a creative technology and digital agency working with businesses across industries to build strong digital identities, campaigns, and experiences. We combine creativity, technology, and marketing to help brands grow and make an impact. We are looking for a Digital Marketing Executive who understands social media beyond simply posting content - someone who knows how to plan campaigns, run paid advertisements, analyze performance, optimize budgets, and generate measurable results. Our primary focus for this position is Social Media Marketing and Performance Marketing, especially Meta Ads. Key Responsibilities: Social Media Marketing: - Plan and execute social media marketing strategies across Facebook, Instagram, LinkedIn, and other relevant channels. - Manage and grow social media accounts for Ethical Den and its clients. - Plan content calendars and coordinate with designers, content creators, and other team members. - Understand audience behavior and identify opportunities to improve engagement, reach, traffic, and conversions. - Monitor social media performance and provide actionable recommendations. Meta Ads and Performance Marketing (most important): - Set up, manage, monitor, and optimize Meta Ads campaigns across Facebook and Instagram. - Work confidently with Meta Ads Manager and Meta Business Suite. - Build campaigns for lead generation, conversions, website traffic, engagement, awareness, remarketing, and other business objectives. - Develop campaign structures, audience strategies, placements, budgets, and bidding approaches. - Set up custom audiences, lookalike audiences, retargeting campaigns, and audience segmentation. - Monitor campaign performance and optimize to improve ROI and ROAS. - Analyze metrics including CPC, CPM, CTR, CPL, CPA, conversion rate, ROAS. - Conduct A/B testing across creatives, copy, audiences, placements, and campaign structures. - Prepare campaign performance reports and communicate results. - Manage advertising budgets responsibly. Google Ads: - Set up and manage Google Ads campaigns (Search, Display, Performance Max, remarketing). - Conduct keyword research and manage targeting, bidding, budgets, and conversion objectives. - Track conversions and evaluate campaign effectiveness. Analytics and Reporting: - Use tools such as Meta Ads Manager, Google Ads, Google Analytics, and Google Tag Manager. - Understand campaign attribution, conversion tracking, and marketing funnels. - Create weekly and monthly performance reports. - Track campaign ROI and identify opportunities to improve marketing efficiency. SEO is not the primary responsibility, but basic on-page/off-page SEO, keyword research, Google Search Console, and SEO auditing knowledge is an added advantage. Required Skills & Experience: - Practical experience managing Meta Ads campaigns. - A proven track record of running and optimizing paid campaigns. - Strong understanding of Facebook and Instagram advertising. - Experience managing actual advertising budgets. - Good understanding of campaign objectives, targeting, retargeting, and conversion funnels. - Ability to analyze campaign data and make optimization decisions independently. - Understanding of ROI, ROAS, CPA, CPL, CPC, CTR, CPM. - Experience with Google Ads is highly preferred. - Strong analytical and problem-solving skills. Preferred Qualifications: - Previous experience in a digital marketing agency or performance marketing environment. - Meta Blueprint or Google Ads certifications are an advantage. - Familiarity with Meta Pixel, Conversion API, Google Analytics 4, Google Tag Manager. Experience: 0-4 years | Salary: 1-5 Lacs P.A. | Location: Kolkata (Bidhan Nagar) | Full Time, Permanent